candy hutzell
Candy Hutzell is the founder and driving force behind Pinnacle Media & Entertainment, bringing together more than 15 years of public relations experience with a strong background in business leadership, live entertainment, and show development. As the CEO of multiple companies, Candy brings an entrepreneurial mindset and strategic approach to building brands, developing talent, and creating opportunities that move careers forward.
Her experience spans artist development and representation, national media relations, tour and booking strategy, brand partnerships, event development, and the creation of live entertainment concepts. With a hands-on approach to artist growth, Candy works to identify opportunities, build long-term strategies, and connect the many moving pieces required to turn talent into a sustainable career.
At PME, Candy leads the company’s overall vision and growth while working closely with artists, agents, venues, festivals, and industry partners. Her combination of business leadership, public relations expertise, and understanding of the live music industry has helped shape PME into an artist-focused company built around strategic growth, meaningful relationships, and creating opportunities both on and off the stage.
founder
john villanueva
With more than 30 years in the music industry, John Villanueva brings a wealth of experience, relationships, and road-tested expertise to Pinnacle Media & Entertainment. A three-time Grammy nominee with Grupo Vida, John has spent much of his career working in the Latin music arena while also developing a deep passion for Texas country music. Based in San Antonio, he has extensive experience booking fairs, festivals, and live events across the country.
At PME, John leads national tour routing and fair and festival booking initiatives, using his decades of industry knowledge and connections to identify new opportunities, build strategic touring markets, and expand our artists’ presence on stages nationwide.
National Touring, Fairs & Festivals
Tiffany Turner brings a genuine passion for live music, artist development, and the Texas country music scene to Pinnacle Media & Entertainment. With a relationship-driven approach to booking and artist representation, Tiffany is committed to creating meaningful opportunities that help artists expand their reach, develop new markets, and build lasting careers on the road.
At PME, Tiffany focuses on booking select venues throughout Texas as well as developing touring opportunities across the Southern Gulf Coast states. Through strategic routing, strong industry relationships, and a dedication to connecting artists with the right stages and audiences, she plays an important role in expanding PME’s presence throughout the region and creating new opportunities for our growing artist roster.
Regional Booking Agent, Texas & Gulf Coast
tiffany turner
anne marie cerda
Anne Marie Cerda brings a strong background in organization, scheduling, and team coordination to Pinnacle Media & Entertainment. With seven years of professional scheduling experience and a lifelong passion for country music, Anne Marie combines attention to detail with a genuine enthusiasm for the artists and industry PME serves.
At PME, Anne Marie supports booking efforts throughout the Central and Midwest United States, helping develop new venue relationships, identify performance opportunities, and expand touring markets for PME artists. Her organizational skills, reliability, and ability to keep moving parts on track make her a valuable part of the team as PME continues to grow its presence across the region.
Regional Booking Agent
Angela Haley brings nearly two decades of event planning and coordination experience to Pinnacle Media & Entertainment. Working in the industry since 2006, she brings a strong background in organization, relationship building, and the behind-the-scenes coordination required to create successful events and live music experiences.
Currently residing in the Texas Hill Country, Angela has a deep familiarity with the Texas country music scene and a genuine passion for live music. At PME, Angela leads booking efforts throughout the Midwest and Mountain West regions, overseeing opportunities across Kansas, Nebraska, South Dakota, North Dakota, Wyoming, and Montana, while also developing key relationships and booking opportunities throughout the Texas Hill Country. With her extensive event experience and relationship-driven approach, Angela is focused on building strong touring markets, expanding PME’s regional presence, and creating strategic opportunities that help our artists grow their careers on the road.