candy hutzell
Candy Hutzell is the founder and driving force behind Pinnacle Media & Entertainment, bringing together more than 15 years of public relations experience with a strong background in business leadership, live entertainment, and show development. As the CEO of multiple companies, Candy brings an entrepreneurial mindset and strategic approach to building brands, developing talent, and creating opportunities that move careers forward.
Her experience spans artist development and representation, national media relations, tour and booking strategy, brand partnerships, event development, and the creation of live entertainment concepts. With a hands-on approach to artist growth, Candy works to identify opportunities, build long-term strategies, and connect the many moving pieces required to turn talent into a sustainable career.
At PME, Candy leads the company’s overall vision and growth while working closely with artists, agents, venues, festivals, and industry partners. Her combination of business leadership, public relations expertise, and understanding of the live music industry has helped shape PME into an artist-focused company built around strategic growth, meaningful relationships, and creating opportunities both on and off the stage.
founder
Based in Oklahoma, Dewayne Watts brings experience in artist representation, live booking, and industry relationship development to Pinnacle Media & Entertainment. His primary focus at PME is booking tours—connecting individual shows into well-routed runs that help artists reach new audiences and build momentum across multiple markets.
Previously a partner and agent with 1920 Entertainment, Dewayne understands the importance of matching artists with the right stages and developing strong relationships with talent buyers and promoters. His work emphasizes festivals, casinos, theaters, and performing arts centers, with an eye toward securing anchor dates and building tour routes around them.
Dewayne brings a persistent, bulldog approach to pursuing dates, following up, and turning conversations into confirmed bookings. At PME, he works to expand artists’ touring reach and develop consistent performance opportunities that support long-term career growth.
Director of Touring & Booking — Central & Midwest
dewayne watts
Taylor Johnson brings Gulf Coast experience and a background in publicity to Pinnacle Media & Entertainment. As a booking agent, she focuses on securing live performance opportunities, building industry relationships, and helping artists expand their reach.
Her publicity experience gives her a valuable perspective on artist positioning, audience engagement, and the promotion that supports successful shows. She brings that understanding to matching artists with venues and events that fit their sound and career goals.
At PME, Taylor works to develop relationships with venues, festivals, talent buyers, and promoters, drawing on her Gulf Coast experience to create meaningful booking opportunities throughout the region.